However, with the global trend of increasing female lovers year by year and younger ethnic groups, the trend of whisky preferences is changing silently, and at the same time, it affects the future plans of international wineries to launch popular wines. TNL Research's Key Issues Research Center conducted a survey of whisky drinking preferences among the general public.
Among the nearly 80 billion yuan in Taiwan's liquor phone database market every year, whisky is the most important point. However, in recent years, with the changes in the structure of the wine tasting group and the pursuit of new flavors by wine lovers, many brands have begun to look for the next intoxicating flavor. In the future, the mainstream of Taiwan's whisky market will be blown to which flavor of wine? TNL Research's Key Issues Research Center conducted a survey of whisky drinking preferences among the general public. According to the 2021 International Export Market Performance Report released by the Scotch Whisky Association ,
Taiwan, a market with a total population of only 23 million, imports nearly NT$8.5 billion of Scotch whisky a year, ranking third in the world. If you add wines from Japan, the United States and other origins, statistics also show that the total consumption of the whisky market in the whole year is about NT$55 billion, and each person in Taiwan drinks an average of 2.3 bottles of whisky a year. However, with the global trend of increasing female lovers year by year and younger ethnic groups, the trend of whisky preferences is changing silently, and at the same time, it affects the future plans of international wineries to launch popular wines.