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With both terms in exactly the same way. There brazil phone number list is no penalty for having them. Usually deleting them just cleans up your account so you have less data inside your account.The biggest downside of deleting them is that the term you kept might no longer match those other search queries, and you won't show ads for those terms anymore. If brazil phone number list you want to remove keywords that you want to display, you should also keep track of them and make sure you don't suddenly stop displaying them.Why do you think google changed the match type? Obviously

It doesn't work like it used to.It's hard to say brazil phone number list why google is making various changes. You could say that marketers have to do less work to display related queries. Less sophisticated advertisers may be able to show more queries because they don't know how to do keyword research. Conspiracy theorists will say that this change was made so that more advertisers would participate in each auction and therefore increase bidding pressure and google would make more money from the higher cpcs.We could mention machine learning because brazil phone number list I'm sure google would say their machine learning is advanced enough

To be able to match various user intents on different brazil phone number list search terms, therefore an advertiser gets additional relevant clicks for less work .The truth probably lies somewhere in the middle of all these answers combined.How would you create a brand new account in this new world of match type given that there is no prior data to evaluate?The most frustrating part of all these changes is that you don't know what google will match you with until you run the brazil phone number list account and get some data. Google's keyword tool does not show you that you are adding duplicate keywords. Therefore, you need to add whatever you want to display, review your query data, and then make adjustments.T